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Our Story

Our story begins with a simple desire for handmade, high-quality boots that don’t break the bank.

We love great Shoes. But we were tired of the usual ways to buy them: $1,000+ price tags, overwhelming store experiences, and lack of trustworthy online shopping options.

We spent months researching and traveling the world before figuring out that it was possible to make the boots we wanted to wear – at prices everyone would want to wear them. The idea for Tecovas was born.

our-story
Our founder, Z. A. Khan , quit his job and drained his savings account to create a brand focused on what we believe matters most: high quality, comfortable products, with honest pricing and an unbeatable customer experience.

Our Model

We only sell directly to you so you don’t pay middlemen any markups. That means you get top-quality products for around half the price of traditional retail.
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By selling our boots directly to you, we’re saving you from paying unnecessary markups and costs associated with the traditional retail model. Wholesale-level prices, every day.

HOW THEY'RE MADE

It takes an entire team of artisans over 200 steps to make a single boot by hand. See a handful of the steps required to make a Tecovas boot below.

The most comfortable, high-quality, and honestly-priced cowboy boots on the market.

QUALITY

Simply put, our boots are twice the quality of similarly-priced boots and half the price of similar top-quality boots. How? We cut out the retailer markups!

HANDMADE

Each pair of Cuerado boots is crafted in over 200 handmade steps. It’s not the easiest or cheapest method, but we’re committed to classic construction techniques that stand the test of time.

CLASSIC STYLES

We favor simple, timeless designs that never go out of style. Our aim is to make boots that are as in style today as they will be 30 years from now

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